Since the days of MySpace, social networking has grown tremendously. When Facebook first came onto the scene, it was new and exciting, and offered an opportunity for affordable advertising with a high return. Facebook has been around for over a decade now, and while many other social networks have come and gone, Facebook advertising has remained steady and relevant. If you haven’t tried this form of advertising, here are some tips to get your started.
1. Utilize Audience Insights
Facebook’s built-in tool called Audience Insights allows you to go deep in discovering who your target audience is. You choose who you want to advertise to and how much you want to spend. The Audience Insight allows you to select the group of people who are most likely to interact with your advertisement.
2. Cater to Different Audiences
Facebook gives you the ability to create multiple ads for different audiences. This gives you flexibility in customizing your ads for people with varying interests. This also means you have improved targeting.
3. Use Images
Facebook advertising works best when you use images that grab attention. The image should make them curious enough that the read the copy below the image. If you aren’t taking advantage of your space for images, you’re missing out on your best resource for grabbing the attention of your target audience.
4. Include Landing Pages
Your landing page is your opportunity to convince your audience of why they should want to purchase your product. If you send them to your home page or product page, they might dismiss it and move on. Your landing page should be designed as a follow-up to the ad. It continues the story that was interesting enough to get them from looking at the ad to clicking on the link.
5. Know Your Budget
Know your budget so you can determine how long you want to run your ad and how much reach you need to obtain. Your budget allows Facebook to stay within a certain bid perimeter. This protects you from overspending. If you find you can utilize more budget, you can always tweak your ad later.
Facebook advertising is one of the most affordable and effective marketing tools your business has at its disposal. One day Facebook may be obsolete, but that time certainly isn’t today and it isn’t happening anytime soon. Take advantage of this valuable resource while it’s there.