Advances in technology mean that nearly every consumer has a portable online device with searching capabilities. Businesses must focus efforts on local SEO strategies to attract viable leads.
Marketers must understand how to start a campaign of this kind to positively impact a company. There are various steps involved in a successful strategy.
Google My Business
Google My Business is a vital tool for local advertising campaign management. Companies build listings and analyze customer interactions with their websites.
A professional page must have accurate information combined with a well-optimized site to rank high in search results. Google’s Local Search shows users a list of relevant organizations nearby with particulars from their pages, such as the address, hours and reviews.
Operations with consistent, positive reviews optimize their Google My Business presence. These endorsements encourage local consumers to use their services. When searching for a company, people rely on reviews as much as personal recommendations.
Businesses must manage all mentions of their organization online. Each listing of the name, phone number and address must be the same. Variances in this information will cause search engines to view it as inaccurate, pushing it further down in search results.
Companies can use a keyword research tool to identify popular search terms for the areas they serve. Local SEO strategy incorporates these relevant keywords into all content and copy.
If an organization has multiple locations, they must have specific, individualized “About Us” or location pages with the following information:
- Name, address and phone number
- Store hours
- Unique location descriptions
- Parking logistics and directions
- Google Maps location
Links directing users to your site are crucial to increase a company’s search rating. Search engine algorithms view quality hyperlinks as testimonials for a business, creating credibility and trustworthiness.
A company needs high-quality content on their website with useful and relevant information to have the best chances of gaining backlinks. Owners can also write guest blogs, contact local influencers for reviews or mentions and work together with other companies to promote one another.
An organization should designate one specific page to each unique product or service they offer. Gathering everything onto one page lowers a firm’s ranking possibilities.
Local institutions can hone their website focus and write about local news, industry events and people. They can also include educational content to become the local authority in their business arena.
Local SEO is an effective way to improve an agency’s brand recognition and relevance. Understanding and addressing the areas that will enhance search ranking help companies successfully navigate the world of online content.